Hidden Gems – Exploring Niches on Instagram That Guarantee Likes

Instagram is a well-known and powerful social media platform where many creators and brands display their content to increase reach, visibility, engagement, and conversions. If you are a new creator or blogger aiming to enter this competitive and saturated platform, the most important thing is choosing the right niche. You must have heard about the popular niches like travel, food, fashion, beauty, technology, lifestyle, etc., but these niches have high competition. For new bloggers and creators, creating and sustaining a presence while working in these niches is quite difficult. This makes it crucial to choose the less competitive, more targeted, and highly efficient niche that can bring massive engagement and followers. Although choosing the specific niche depends on the individual’s interests, knowledge, and preferences, we have curated a list of some popular hidden niches that have high potential to work immensely well on Instagram. In this blog, we will unveil those unique and targeted sub-niches with less competition that guarantee likes and followers. 

Micro Niche Travel

Micro niche travel is about focusing on the lesser-known, off-the-beat, and hidden travel gems and adventures rather than mainstream travel destinations. In this niche, you can cover various topics like lesser-known attractions, local favorites, secret spots, hidden trails and hikes, historical wonders, local culture, traditional food, off-grid adventures, cultural festivals, and events etc., of the place. This type of content gives intricate details and information about a place and attracts a high number of likes. Being a new blogger or creator, getting likes in the first few months is difficult, therefore, you can consider buying real Instagram likes to boost engagement and increase reach. 


1,258,000+ Music Pictures

Music is the universal language, and people on Instagram love to hear iconic as well as new songs in their leisure time. To capture the interest of that audience, you can choose this niche and create Instagram posts in the form of slides, adding all types of music like nostalgic, trending, iconic, etc. If you are interested in vinyl records, you can simply share them with your audience by posting photographs of your collection, album reviews, suggestions, etc. Besides that, you can even attend live music shows and performances of your favorite artists and bands and share the clips in your feed.


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“An Instagram account devoted to books is called Bookstagram.” If you are interested in books and have a good collection of them, it is a rewarding and exciting niche to enter into and share your passion with other book lovers. The content in this niche includes aesthetically pleasing pictures of books in different ways, such as with other books, props, some basic objects, creative compositions, food and drinks, etc. Moreover, you can also share reviews and recommendations on various genre books like fantasy, science fiction, love, mystery, historical fiction, etc. Book lovers often interact and engage with such content, which means it guarantees likes. 


Today, more and more people are fascinated about their future and what’s coming in their lives, making Astrology one of the best niches to enter into. You don’t have to be an astrologist to enter this niche. If you have basic knowledge about astrology and have relevant sources to gather the right information, you can enter this niche easily. To capture interest and increase likes, the best content in this niche is creating horoscope illustrations featuring zodiac signs and their corresponding traits. Besides that, you can also share daily astrology insights, astrology memes, astrology guidance and advice, self-care tips, relationships, fashion, etc.

Vintage Fashion

Vintage Fashion is a fashion sub-niche that is more focused on style guides of specific eras like the 1920s, 1950s, 1980s, etc. It offers diverse content to share, like iconic fashion trends of that era, key pieces, outfits, styling tips, closet tours, vintage-inspired lookbooks, vintage beauty, makeup, styling contemporary with vintage, etc. Most of the fashion lovers love to know about the fashion of different eras and often get engaged with such content on Instagram which means high engagement. 

Interior Design

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Interior design is a competitive but highly effective, popular, rewarding, and versatile Instagram niche that brings high engagement and followers. If you are an interior designer or a person with passion and knowledge for design, interior design is the best niche for you. You can share a wide variety of content in this niche, such as eco-friendly design practices, minimalist design, scandinavian design, bohemian decor, vintage and retro interior design, etc. Besides that, you can share tips and suggestions on small-space living, organization, DIY projects, multipurpose furniture, budget-friendly designs, color psychology, global and cultural designs, etc.  

Local Cuisine and Food Culture

People enjoy learning about different sorts of cuisine, and local cuisine and food culture are among the most popular sub-niches in the food niche. When they get to know about unique dishes, recipes, and culinary gems, there are chances that they will like your content and engage with it. This is a broad sub-niche in which you can share a variety of content like lesser-known eateries, street food stalls, traditional recipes, regional specialties, authentic local cuisine, farm-to-table restaurants, cooking tutorials, recipe videos, etc. Moreover, you can also share visually appealing images of food with captivating styling to elevate its display and beauty. 


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One of the most popular yet less competitive niches, Pets, is a perfect niche to enter if you own a cute furry friend. People on Instagram really admire the cute pictures, adorable and funny videos, unique behavior, cute gestures, etc., of the pets and often engage with such content. You can capture stunning still images of your pets or their pictures with accessories, share pet care tips and tutorials, document your pet travel adventures, offer training tips, tricks, and techniques, share pet product reviews, etc. Besides that, you can even share your own life as a pet parent, including the challenges, moments, joys, etc., of raising pets. 


In conclusion, we can state that choosing the right niche can help you create and maintain a strong presence on Instagram while gaining engagement and followers. We have discussed some popular niches with less competition, such as vintage fashion, music, pets, micro niche travel, bookstagram, etc. You can simply choose the one you think you are interested in, start your research on the popular topics in that niche, and create visually appealing and interesting content that can resonate with your target audience.  

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